Have You Seen Us? News organizations need to cover missing kids -- regardless of ethnicity or economics

by Akilah Monifa

Approximately every week I receive a flyer from the National Center for Missing & Exploited Children, a 501(c)(3) nonprofit organization. There are always two pictures of missing folks, usually children. Years ago missing children's pictures used to be on milk cartons. Rarely are any of the missing people folks of color. Likewise much media attention has recently been given to the disappearance of Elizabeth Smart, as well as the disappearance and killing of Samantha Runnion. That any person much less a child is missing, molested and/or murdered is truly tragic. But it is interesting to note the media coverage of these events and the interplay of race.
Alexis Patterson, an African-American girl, was kidnapped a month before Elizabeth Smart and has received virtually no coverage in the mainstream press. According to Charlie McCollum of the San Jose Mercury News, in the same time frame stories about Smart versus Patterson ran 1,000 to 100. Heck, even JonBenet Ramsey some five-and-a-half years later gets more press than a missing, kidnapped or murdered child of color.

So clearly the mainstream news media depictions in terms of both coverage at all and airtime do not accurately reflect what is happening. If so, only white kids are missing, kidnapped and/or murdered, and only African-American men get beat up by the police (particularly if there is a video camera present to record the beating.

What does the mainstream news media coverage of these children say about how kids of color are valued in our society? And why don't kids of color get similar coverage. Is it racism? Classism?

Of course the real answer is complicated. I certainly don't believe that there is a conspiracy to cover only white kids and not kids of color, but rather an intertwining of race, class, access and privilege. Missing children who get press coverage are more like the decision-makers of the news. Moreover it is about the destruction of our fantasies around safety and our expectations.
Are we surprised when a child of color living in the inner city gets harmed in some way? But what is the shock value of a kid like Elizabeth Smart getting kidnapped from a gated community in Salt Lake City, Utah? Salt Lake is supposed to be safe, particularly gated communities. The inner city is supposed to be dangerous, so the fact that children are harmed there isn't the breaking news.

And certainly the Smarts have available a full barrage of legal counsel and communications folk along with the access to the mainstream news media. So they can tell their story with ease and maximum print and broadcast coverage. As a general rule both race and class exclude folks of color from accessing the same press machinery.

But of course ultimately the responsibility for coverage, airtime and column inches falls back on the decision-makers of the news, almost all of whom are white. The few remaining media outlets can decide to examine their own race and class biases and look for stories beyond those easily presented to them by families of those privileged to have easy access to the press. They can go beyond Elizabeth Smart, Polly Klaas and Amber Schwartz and look for and give equal coverage to Alexis Patterson, Sherrice Iverson and countless other anonymous children of color who are missing or killed.

The privileges afforded by media access cannot be changed, but the media's self-critique and inclusion around race and class can be. It is about balance and examination. Here's to hoping that no child, regardless of color will need press coverage because they are missing, but if they do, let's not just cover the white kids.

8/12/2002